Today marks the “1 Year to Go” milestone to the Tokyo 2020 Olympic Games and we are thrilled to launch our new “TOGETHER FOR TOKYO” campaign.
With a captive audience of billions, the Tokyo 2020 Olympic and Paralympic Games will provide the VIS and our athletes and experts with a unique opportunity to gain visibility amongst a worldwide audience. Benefit will not just be focused on 2020, but will spread from now until 2024 and probably well beyond.
In early 2019, we set about creating a new brand for the VIS’ Tokyo 2020 Olympic and Paralympic campaign that will provide the organisation with a fresh look & feel leading into the Games.
The new branding utilises the Victorian Institute of Sport wording but replaces the VIS figure with the Japanese symbol for together: 一緒に。
The word “together” embraces the entire “VIS Family”.
Drawing inspiration from the neon lights of Tokyo and the fun loving manga (Japanese comics) and anime (Japanese animation) culture, the #Together4Tokyo look is fun, vibrant and modern. Furthermore, the circular shape represents the world and is a symbol of unity, integrity and togetherness.
The goal of our “Together for Tokyo” campaign is to raise the profile and awareness of the VIS brand and our athletes in Australia and Internationally. The brand will come to life gradually over the coming months as it rolls out across all VIS communications platforms.
Together for Tokyo (#Together4Tokyo) as the overall campaign name will be underpinned by three pillars; #Train4Tokyo, #Tastes4Tokyo and #Trek2Tokyo:
- #Train4Tokyo will focus on athlete stories and all elements of what it takes to compete at the elite level
- #Tastes4Tokyo will focus on our expert dietitians and unique nutrition content and advice
- #Trek2Tokyo is a schools based competition that will encourage Year 5 and 6 students across Victoria to be active and make the Trek to Tokyo
USE the hashtags to FOLLOW our athletes who are striving for Australian selection for the 2020 Tokyo Olympic & Paralympic Games.
