To supplement the funding provided by the State and Federal Governments, the VIS is proud to have more than 40 corporate sponsors. The support from sponsors allows the VIS to better service athletes in their pursuit of excellence in sport and life.

However most of these sponsors are supporters of a particular VIS program (sport or service). There is only one principal corporate sponsor and two overall major sponsors of the VIS.

The VIS has a clear sponsorship hierarchy that is represented by the following five tier structure:

• Level 1 - principal corporate sponsor of the VIS
• Level 2 - major sponsors of the VIS
• Level 3 - support sponsors of the VIS
• Level 4 - major sponsor of a VIS program
• Level 5 - support sponsor of a VIS program

The VIS is currently looking for major sponsors of Tennis, Rowing, Swimming, Squash, Triathlon and Men's and Women's Hockey and also a Principal and sponsor of the organisation.

All VIS sponsors are provided with product category exclusivity that protects their level of sponsorship and the levels below their level.


Sponsorship Opportunities

The VIS is committed to designing sponsorship packages that suit the marketing objectives of sponsor partners.

Some of the benefits in a sponsorship package may include:

• Branding on official VIS merchandise and/or competition uniforms worn by over 400 of Victorias best athletes, some of whom are national and world champions.
• Appearances by VIS athletes to support proomotional, sales and PR activities
• VIS athletes participating in approximately 500 visits each year to schools, community and corporate sector groups.
• Obtaining extensive media coverage for its programs.
• Its own publications program which includes the magazine the Pinnacle which is distributed tri-annually to approximately 2500 including all VIS athletes, sporting administrators, media, politicians and corporate businesses associated with the sports industry.
• Logo display on printed material such as VIS publications and brochures.
• Conducting public relations activities to obtain media exposure for VIS and the sponsor.
• Providing sponsor with media clippings of all print media exposure.
• An editorial/advertorial in each addition of the Pinnacle, the tri-annual publication of the VIS that is distributed to 2500 people including all VIS athletes, sporting administrators, media, politicians and corporate businesses associated with the sports industry.
• Verbal acknowledgment at all functions, presentations and media conferences.
• Identification and acknowledgment at events and on VIS "Messages on Hold" telephone program.
• Prominent branding at the Annual VIS Award of Excellence function at Crown, which is attended by approximately 700 guests including elite athletes, sporting industry personnel, media representatives and corporate organisations associated with the sport. Past recipiants of the VIS Award of excellence have included Robert Allenby, Aaron Baddeley, Catherine Freeman, Steve Moneghetti, Matt Welsh and the Oarsome Foursome.
• Invitations to all other VIS functions e.g.media events, Olympic welcome home functions, other sporting events, athletes speeches and presentations.
• Logo display and a link from the web site.
• Assistance with sourcing and implementing all leveraging activities such as advertising campaigns and corporate functions.